Pitch the right investor first.

Tell us your stage, your industry and how much you need. You get a clear call, venture capital or angels, with the reasons behind it.

Free for first-time founders. No account needed to see your answer.

Example recommendationSaved
Stage
Building MVP
Industry
B2B software
Raising
$300K

Approach first

Angel investors

  • $300K is below what most seed funds will lead.
  • Angels back founders before there is revenue to show.
  • A few angel cheques can close in weeks, not months.

Next step

Read how angels judge a pre-revenue pitch

Two questions get you most of the way.

Stage and round size decide more than anything else. Pick yours and watch the answer change.

Where is your startup today?
How much do you want to raise?

Your starting point

Angel investors

Approach angel investors

Angels invest their own money, often $10K to $100K each, and can decide after one or two meetings. A round this size at this stage is their territory.

The full questionnaire also weighs your industry and what the money is for.

See how angels and VCs differ

Angels and VCs want different things.

Pitching a fund too early wastes months. Pitching angels for a round they cannot fill stalls it. Here is where the line falls.

Whose money
AngelsTheir own savings
VCsA fund raised from outside investors
Typical cheque
Angels$10K to $100K per person
VCs$500K and up, often leading the round
Time to a decision
AngelsDays to a few weeks
VCsSeveral weeks to months, with partner meetings
What wins them over
AngelsYou, an early product, a problem they understand
VCsTraction and a market large enough for a fund-sized return
How involved
AngelsAnywhere from hands-off to close mentor
VCsOften a board seat and regular reporting
Best moment to ask
AngelsIdea through first customers
VCsRepeatable growth, or a round only a fund can fill

Typical ranges for early-stage rounds. Your recommendation adjusts for your industry.

The answer is where outreach starts.

Come back when the company changes

Save each recommendation to your account. Update your answers after a launch or a first big customer and see if your path has moved.

  1. Building MVP, raising $300K

    Angel investors

  2. First paying customers, raising $1.2M

    Angels, then seed funds

Track every investor you reach out to

Add names as you go and move each one along as replies come in.

  • Not contacted
  • Contacted
  • Meeting booked
  • Passed
  • Committed

Guides for the path you are on

Short reads matched to your recommendation. Premium adds outreach email templates and a first-meeting prep sheet.

  • What an angel listens for in a first meeting
  • Writing a cold email to a seed fund
  • SAFE or priced round: what first-time founders sign

Know who to pitch before you write the first email.

Find my investor type
Investor Outreach Decision ToolGuidance for first-time founders. Not financial advice.